Track Buyer Outcomes & Revenue

Track what happens after a lead is delivered, including buyer acceptance, conversion, rejection, and custom business outcomes.

Allow buyers and external systems to report lead outcomes securely through a dedicated API.

Import buyer outcomes from Google Sheets with configurable columns and field mappings.

Periodically retrieve new buyer outcomes from Google Sheets or buyer APIs.

Connect to buyer APIs and automatically retrieve updated lead statuses and conversion outcomes.

Map each buyer's proprietary status names and payload structure to a normalized outcome model.

Ignore duplicate outcome events while preserving legitimate status changes and historical information.

Measure buyer quality based on reported outcomes, conversion performance, and feedback completeness.

Monitor buyer outcome and conversion trends over configurable reporting periods.

Track revenue generated by leads, orders, buyers, campaigns, sources, and verticals.

Allocate each lead's acquisition cost across its accepted sales without counting that cost more than once.

Compare acquisition costs and generated revenue to measure lead, campaign, source, and buyer profitability.

Monitor lead acquisition, routing, sales, deliveries, failures, and outcomes through a live operational dashboard.