Automation
NEWAutomate routing and operational actions with rule-based flows to reduce manual work.
- Build a rule once, it runs for every matching lead
- Chain conditions and actions together
- Full activity history and automatic retries
Match every lead to the right buyer with rule-based routing, smart caps, and full control over exclusive, shared and resold leads.

Automate routing and operational actions, then sell every lead exclusively, shared, or resold with full control.
Automate routing and operational actions with rule-based flows to reduce manual work.
Match each lead with eligible orders using verticals, countries, field conditions, schedules, capacities, and buyer requirements.
Prioritize eligible orders using configurable order priorities and distribution policies.
Sell a lead to one eligible buyer according to order priority, availability, and acceptance criteria.
Distribute the same lead to multiple eligible buyers while enforcing shared-sale limits and preventing duplicates.
Submit a lead to several eligible shared buyers simultaneously, within the configured shared limit.
Send a shared lead to the best eligible buyer first, then continue progressively until the target number of accepted sales is reached.
Automatically retry unsold leads against remaining eligible buyers when a delivery is rejected, aborted, or cancelled.
Place leads in a manual queue and let operators choose exactly which order should receive each lead.
Resell an already sold lead manually to another eligible buyer without duplicating the lead or its acquisition cost.
Track every routing attempt, accepted sale, rejection, retry, and remaining distribution opportunity for each lead.
Ready to Scale Lead Distribution with Full Control?
Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.

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Updated in June 2025