What is lead distribution software?
Lead distribution software is a platform that captures, verifies, and routes leads to the right buyer, campaign, or sales team in real time.
Instead of manual handoffs or spreadsheets, rules decide instantly where each lead should go based on cost, priority, or buyer capacity.
Vertikl adds validation, enrichment, and delivery on top of routing, so every lead arrives clean and ready to convert.
The result is faster response times and less revenue lost to mismatched or unsold leads.
How does ping-post lead distribution work?
Ping-post is a two-step process: a lightweight "ping" checks which buyers want the lead and at what price, then the full lead data is "posted" to the winning buyer.
This lets you auction each lead in real time without exposing contact details until a match is confirmed.
Vertikl handles both steps automatically, applying your routing rules, caps, and pricing logic on every ping.
You can run ping-post alongside direct posting, webhooks, or API delivery in the same workflow.
What's the best lead distribution platform for pay-per-lead agencies?
The best platform for pay-per-lead agencies routes leads instantly, tracks cost and revenue per lead, and scales with volume without extra fees for automation.
Vertikl was built for exactly that: real-time ping-post and direct delivery, buyer caps and schedules, and acquisition-cost tracking across every resale.
Pricing scales with your monthly lead volume and every feature is included from day one, so agencies don't have to trade functionality for cost.
That combination is what makes Vertikl a strong fit for teams managing multiple buyers and campaigns at once.
What is included in the monthly subscription?
Every paid plan includes the full platform: lead capture, validation, enrichment, routing, and delivery through ping-post, webhooks, email, sheets, or API.
You also get campaign, order, source, and buyer portal management, dynamic field mapping, automations, and reporting on every lead.
There are no separate add-ons for core features, your monthly price is based on lead volume, not on which tools you unlock.
Support and onboarding are included as well, with no extra setup charges.
How do I sign up for an account?
You can sign up directly from the Get Started page in just a few minutes.
Once you create your account, our team reaches out to help configure your first sources, routing rules, and integrations.
You'll have a working setup and be sending leads within your first days on the platform.
If you'd rather talk it through first, you can also book a demo before signing up.
Pricing scales with your monthly lead volume, starting at 300€/month for up to 2,000 leads and increasing in clear tiers as your volume grows.
Every tier includes the full platform, there's no separate pricing for individual features.
You can estimate your cost instantly with the pricing calculator, and move between tiers automatically as your volume changes.
Sending more than 300,000 leads a month? Our team will build a custom plan with you.
Can you help me get started?
Yes, every plan includes guided onboarding with a dedicated account manager.
We help you connect your sources, set up routing rules, and map fields so your first leads flow correctly from day one.
Most of the setup happens together in your first sessions, with no extra onboarding charges.
You're never left to configure the platform alone.
Can I cancel my account at any time?
Yes, there's no long-term contract, you can cancel whenever you need to.
Your plan stays active until the end of your current billing period, with no cancellation fees.
If your lead volume changes, you can also just move to a different tier instead of cancelling.
We'd rather adapt your plan to fit your business than lock you into something that doesn't.
How long do you store my leads?
Your leads stay available for as long as your account is active, stored in a dedicated database created specifically for your account.
You can export or access your historical data at any time from the platform.
Because each client has a separate instance, your data is never mixed with another account's.
Retention settings can be adjusted to match your compliance or internal policy needs.
I route massive quantities of leads. Can Vertikl handle it?
Yes, Vertikl runs on dedicated infrastructure per client, so high volume from one account never affects another.
Routing, validation, and delivery all run in real time, even at large scale, with caps and schedules to keep every buyer within capacity.
Our top standard tier covers up to 300,000 leads a month, and we build custom plans for anything beyond that.
Talk to our team about your volume and we'll size the right setup for you.
Why should I choose Vertikl over your competitors?
Vertikl gives you modern infrastructure, faster execution, and lower operating costs than most legacy lead distribution tools.
You get dedicated environments, advanced routing logic, and real-time visibility into lead performance, all included in one plan.
The platform evolves quickly, with frequent updates and custom options built around how your team actually works.
If you want a solution that scales with your business instead of slowing it down, Vertikl is built for that.
I currently use a competing platform. Will you help me switch?
Yes, switching to Vertikl is free and our team handles the heavy lifting.
We help migrate your sources, routing rules, and buyer setups so nothing breaks during the transition.
Most teams are fully switched over within days, with minimal disruption to live lead flow.
There's no charge for the switch, whichever platform you're coming from.
Does Vertikl buy or sell leads?
No, Vertikl is a software platform, not a lead marketplace, we don't buy, sell, or broker leads ourselves.
You stay in full control of your own sources, buyers, and pricing at every step.
Vertikl simply gives you the infrastructure to capture, route, and deliver the leads you already generate or acquire.
Your data and your buyer relationships remain entirely yours.
